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Research papers

Establishing dialogue between experts and consumers

While consumers are at the heart of the innovation problematic they are today largely excluded from the process of developing new products and services. The opinion of consumers is sought before or after the innovation process but inclusion in the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Helene Valade-Thong, Anne Panis-lelong
Company: IFOP
September 1, 1999
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Citation

Valade-Thong and Panis-lelong (1999a, September 01). Establishing dialogue between experts and consumers . ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/establishing-dialogue-between-experts-and-consumers-